Facebook contests/sweepstakes have proven to be very lucrative for brands seeking to both grow their email lists and engage with current followers. With ideas ranging from photo to social gaming contests, their are many creative ways to excite your fans and increase traffic to your Facebook page. However, before jumping to your company’s Facebook admin panel, here are a few rules you should know about creating contests on Facebook. Contests that fail to follow all rules almost always are found out and shut down by Facebook. Companies that continue to break these rules face their complete pages being shut down.
Make sure to let Facebook know about the contest via this form https://www.facebook.com/business/contact.php.
During Contest/Contest Components
When running your contests, you must not grant entry to the registration or form upon the user liking a wall post, uploading a photo, or commenting on your Facebook wall. You can however set up like-gating, or suggesting a user like a page to enter your contest.
Since Facebook loves to change their rules and guidelines every season, its best to follow up with their promotional guidelines page for a comprehensive list. As for now, use our handy list when crafting your next social media promotions.