{"id":27,"date":"2013-08-01T15:56:11","date_gmt":"2013-08-01T19:56:11","guid":{"rendered":"http:\/\/www.social-contests.com\/blog\/?p=27"},"modified":"2013-09-24T11:00:07","modified_gmt":"2013-09-24T15:00:07","slug":"use-our-free-facebook-ad-checker-tool-for-facebooks-20-text-rule","status":"publish","type":"post","link":"http:\/\/www.social-contests.com\/blog\/use-our-free-facebook-ad-checker-tool-for-facebooks-20-text-rule\/","title":{"rendered":"Use Our Free Facebook Ad Checker Tool for Facebook\u2019s 20% Text Rule"},"content":{"rendered":"<p><span style=\"line-height: 1.714285714; text-align: justify; font-size: 1rem;\"><a href=\"http:\/\/www.social-contests.com\/blog\/wp-content\/uploads\/2013\/08\/imageChecker.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-72\" alt=\"Facebook 20% Text Image Checker\" src=\"http:\/\/www.social-contests.com\/blog\/wp-content\/uploads\/2013\/08\/imageChecker-300x298.jpg\" width=\"300\" height=\"298\" srcset=\"http:\/\/www.social-contests.com\/blog\/wp-content\/uploads\/2013\/08\/imageChecker-300x298.jpg 300w, http:\/\/www.social-contests.com\/blog\/wp-content\/uploads\/2013\/08\/imageChecker-150x150.jpg 150w, http:\/\/www.social-contests.com\/blog\/wp-content\/uploads\/2013\/08\/imageChecker.jpg 555w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Facebook contests\/sweepstakes thrive off of advertising and promoting in order to reach the largest audience. Most Facebook ads come in the form of Sponsored Stories or Promoted Posts, those coincidentally relevant posts users see in their newsfeed. Now of course, there are rules to posting these types\u00a0of ads on Facebook. Here\u2019s a rundown of the most basic rules regarding Facebook Ads.<\/span><\/p>\n<p><strong><a href=\"http:\/\/www.social-contests.com\/check-image\/\" target=\"_blank\">Click Here for The Facebook Promoted Posts 20% Image Checker Tool<\/a><\/strong><\/p>\n<p><strong><br \/>\nDon&#8217;t Forget These General Rules for Facebook Ads:<\/strong><\/p>\n<ul>\n<li>Ads cannot explicit political or sexual issues or issues that people may be sensitive towards<\/li>\n<li>Ads cannot be used to scare or shock audience<\/li>\n<li>Ads cannot have imagery that are sexually explicit or show excessive skin\/unnecessary body parts.<\/li>\n<li>Ads cannot have imagery that show inactive video play back or exit buttons<\/li>\n<li>\u00a0Ads cannot have QR codes or Facebook branded icons or logos without its permission<\/li>\n<li>Ads must have appropriate imagery for ads targeted towards users below 18.<span style=\"line-height: 1.714285714; font-size: 1rem;\">\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>The Facebook 20% Text Rule:<\/strong><\/p>\n<p><strong><\/strong>Above all these rules for Facebook ads lies the 20% text rule. In very general rules, any image used as a Facebook ad<span style=\"line-height: 1.714285714; font-size: 1rem;\">may not<\/span><span style=\"line-height: 1.714285714; font-size: 1rem;\">contain more than 20% text. However, it gets tricky when products are involved. For example, if a product normally includes text in the packaging, such as the Pepsi can below, then that text does not count toward the 20% rule. This also applies to a photographed background that originally has some sort of branding or logo on it, as the case with the Red Bull and Swatch ad below. Any other sort of text applies to the 20% rule, including text and logos that were not originally part of the photo. Take a look at some visuals below to clarify any confusions you may have!<\/span><\/p>\n<p><strong>Does\u2019t Count toward 20% Rule<\/strong><\/p>\n<div style=\"width: 262px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32  \" alt=\"Screen Shot 2013-08-01 at 10.55.06 AM\" src=\"http:\/\/www.social-contests.com\/blog\/wp-content\/uploads\/2013\/08\/Screen-Shot-2013-08-01-at-10.55.06-AM-300x285.png\" width=\"252\" height=\"240\" srcset=\"http:\/\/www.social-contests.com\/blog\/wp-content\/uploads\/2013\/08\/Screen-Shot-2013-08-01-at-10.55.06-AM-300x285.png 300w, http:\/\/www.social-contests.com\/blog\/wp-content\/uploads\/2013\/08\/Screen-Shot-2013-08-01-at-10.55.06-AM.png 502w\" sizes=\"auto, (max-width: 252px) 100vw, 252px\" \/><p class=\"wp-caption-text\">Pepsi Logo does not count towards 20% Rule<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_33\" style=\"width: 262px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-33\" class=\"wp-image-33 \" style=\"line-height: 24px;\" alt=\"Screen Shot 2013-08-01 at 2.33.11 PM\" src=\"http:\/\/www.social-contests.com\/blog\/wp-content\/uploads\/2013\/08\/Screen-Shot-2013-08-01-at-2.33.11-PM-300x199.png\" width=\"252\" height=\"167\" srcset=\"http:\/\/www.social-contests.com\/blog\/wp-content\/uploads\/2013\/08\/Screen-Shot-2013-08-01-at-2.33.11-PM-300x199.png 300w, http:\/\/www.social-contests.com\/blog\/wp-content\/uploads\/2013\/08\/Screen-Shot-2013-08-01-at-2.33.11-PM.png 604w\" sizes=\"auto, (max-width: 252px) 100vw, 252px\" \/><p id=\"caption-attachment-33\" class=\"wp-caption-text\">Swatch &amp; Red Bull Logos do not count towards 20% Rule<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>So, how much is<span style=\"line-height: 1.714285714; font-size: 1rem;\">\u00a020%?<\/span><\/strong><\/p>\n<p><strong><\/strong>The most commonly used method to check this rule is by dividing your image into grids and counting the number of grids are highlighted by text. If its more than 20% of the total number of grids, then Facebook will not approve your ad. Now, you\u2019re probably thinking: Do I really have to divide me image up into grids? Luckily, our image checker tool does it right for you! All you have to do is click the number of boxes with text and our tool well tell you whether your ad falls within the 2<span style=\"line-height: 1.714285714; font-size: 1rem;\">0% range. Here are some examples below:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_35\" style=\"width: 260px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35\" class=\"wp-image-35   \" alt=\"Screen Shot 2013-08-01 at 3.40.58 PM\" src=\"http:\/\/www.social-contests.com\/blog\/wp-content\/uploads\/2013\/08\/Screen-Shot-2013-08-01-at-3.40.58-PM.png\" width=\"250\" height=\"156\" \/><p id=\"caption-attachment-35\" class=\"wp-caption-text\">Follows 20% Rule<\/p><\/div>\n<div id=\"attachment_36\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36\" class=\"size-medium wp-image-36  \" style=\"font-size: 1rem; line-height: 1;\" alt=\"Screen Shot 2013-08-01 at 2.52.38 PM\" src=\"http:\/\/www.social-contests.com\/blog\/wp-content\/uploads\/2013\/08\/Screen-Shot-2013-08-01-at-2.52.38-PM-300x153.png\" width=\"300\" height=\"153\" srcset=\"http:\/\/www.social-contests.com\/blog\/wp-content\/uploads\/2013\/08\/Screen-Shot-2013-08-01-at-2.52.38-PM-300x153.png 300w, http:\/\/www.social-contests.com\/blog\/wp-content\/uploads\/2013\/08\/Screen-Shot-2013-08-01-at-2.52.38-PM.png 602w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-36\" class=\"wp-caption-text\">Does not Follow 20% Rule<\/p><\/div>\n<p><span style=\"line-height: 1.714285714; font-size: 1rem;\">\u00a0 <\/span><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u00a0 \u00a0 \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Tips &amp; Tricks:<\/strong><\/p>\n<ul>\n<li>The bigger the font size of your ad\u2019s copy, the more it will take up 20%<\/li>\n<li>Make copy font size small if you need to fit more words into your ad.<\/li>\n<li>Using images with minimal text makes your ad more engaging for your audience. Insert copy that is necessary for your messaging\/branding and avoid reckless word dumping.<\/li>\n<li>Incorporating products\/branding into images that show real life scenes\/human interactions makes your ad more engaging and creatively doesn\u2019t count towards the 20% rule.<\/li>\n<li>Don\u2019t forget to bookmark our <a href=\"http:\/\/www.social-contests.com\/check-image\/\" target=\"_blank\">image checker tool<\/a>!<\/li>\n<\/ul>\n<p><strong>Don\u2019t forget to comment!<\/strong><\/p>\n<p>We hope we answered all your \u201cFacebook 20% Rule\u201d questions. Let us know your thoughts on our post, image checker tool, and this rule. We\u2019d love to hear from you.<\/p>\n<p>-The Social Contests Team<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook contests\/sweepstakes thrive off of advertising and promoting in order to reach the largest audience. Most Facebook ads come in the form of Sponsored Stories or Promoted Posts, those coincidentally relevant posts users see in their newsfeed. Now of course, there are rules to posting these types\u00a0of ads on Facebook. Here\u2019s a rundown of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[],"class_list":["post-27","post","type-post","status-publish","format-standard","hentry","category-facebook","category-online-advertising"],"_links":{"self":[{"href":"http:\/\/www.social-contests.com\/blog\/wp-json\/wp\/v2\/posts\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.social-contests.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.social-contests.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.social-contests.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.social-contests.com\/blog\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":10,"href":"http:\/\/www.social-contests.com\/blog\/wp-json\/wp\/v2\/posts\/27\/revisions"}],"predecessor-version":[{"id":74,"href":"http:\/\/www.social-contests.com\/blog\/wp-json\/wp\/v2\/posts\/27\/revisions\/74"}],"wp:attachment":[{"href":"http:\/\/www.social-contests.com\/blog\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.social-contests.com\/blog\/wp-json\/wp\/v2\/categories?post=27"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.social-contests.com\/blog\/wp-json\/wp\/v2\/tags?post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}